Delta Lloyd heeft dit jaar geluk in de aanbieding

13 januari 2011

Delta Lloyd laat in zijn nieuwe spot wezenlijke en meestal mooie momenten zien. De bedoeling is dat mensen het vage gevoel krijgen, dat verzekeren bij Delta Lloyd de basis legt voor zo’n rijk leven. Dat is misleidend. Een verzekering bij Delta Lloyd kan financiële schade bij tegenslag dempen. Op niertransplantaties, huwelijksfeesten op latere leeftijd en de eerste schooldag heeft een Delta Lloyd-polis geen invloed. En bij gebroken harten volgt geen uitkering.

Wat zijn de associaties die bij je opkomen als je denkt aan verzekeringsmaatschappijen? Het zullen niet voor iedereen dezelfde zijn, maar bij veel mensen zullen begrippen opborrelen als: saai, cijfermatig, financieel, oninspirerend, humorloos, formeel, pietluttig, degelijk, administratief en noodzakelijk. Mensen hebben dat soort associaties, omdat er veel waarheid in schuilt. Het is geen sector van snelle, creatieve, uit de heup schietende mensen. Dat zegt overigens helemaal niets over het maatschappelijk nut van verzekeraars. Als iemand niet afdoende verzekerd is, kan iedere tegenslag van enige omvang hem ten gronde richten.
Verzekeraars kampen altijd met de vraag, hoe je met zo’n saai imago toch effectief kunt adverteren. De oplossing is dat je ver weg moet blijven van de praktijk van het verzekeren. In plaat daarvan moet je een verhaal verkopen dat zo sterk is, dat mensen het werkelijke imago van de verzekeringssector vergeten. Een heel mooi voorbeeld is de Univé-reclame, waarin deze verzekeraar zich voordoet als een soort goede doelenorganisatie, die als belangrijkste doelstelling heeft om de hulpvaardigheid en de onderlinge betrokkenheid terug te brengen in de wereld.

Clichématig
Delta Lloyd gooit het in zijn nieuwe spot over een andere boeg. Ze zeggen dat er in 2011 geen grote evenementen zullen zijn, maar we veel grote gebeurtenissen. Dan volgt er een reeks belangrijke gebeurtenissen die in een mensenleven langs kunnen komen. Fleur gaat voor het eerst naar school en haar vader vindt dat moeilijk. Herman gaat met pensioen en vliegt vol levenslust rond in zijn vliegtuigje. Victor, een jongen van een jaar of tien, krijgt zijn niertransplantatie. Maar Mariëlle – ja beste mensen, ook dat hoort bij het leven – krijgt een gebroken hart. En zo zien we een hele trits van wezenlijke momenten uit een mensenleven.
Meestal haal je bij dergelijke spotjes je schouders op. Zulke momenten worden meestal heel clichématig weergegeven en de regisseur kiest steevast voor de sentimentele benadering, zodat iedereen begrijpt wat er gaande is. In de Delta Lloyd-spot is dat niet het geval. De meeste momenten komen geloofwaardig over. Ze worden met gevoel geacteerd en de regisseur brengt ze smaakvol in beeld.
Pure winst zou je kunnen zeggen: liever mooie filmpjes dan lelijke. Helaas blijft de boodschap bedoeld om mooie gevoelens over Delta Lloyd op te wekken. Eigenlijk suggereert Delta Lloyd dat als je maar goed verzekerd bent via deze maatschappij, het vanzelf goed komt met het leven. Je creëert door in zee te gaan met die maatschappij een mooi groen, strak en vlak speelveld, waarop het leven zich in al zijn facetten kan voltrekken. Eigenlijk koop je bij Delta Lloyd geen polis om de financiële gevolgen van tegenslag te kunnen dragen, maar een ticket voor een rijk leven. De ergste tegenslag in de spot is een gebroken hart en daar kom je ook wel weer overheen. De spot zet mensen op een subtiele manier totaal op het verkeerde been.

Conclusie
De spot doet voorkomen of een uitgebreide Delta Lloyd-polis een verzekering is voor een mooi en rijk leven. In werkelijkheid kan het in ieder leven gruwelijk fout lopen. Mensen gaan dood, raken invalide, gaan failliet, mislukken en verliezen naasten. Een verzekering kan ervoor zorgen dat al die ellende niet ook nog eens leidt tot financiële drama’s. Een garantie voor een lang en mooi leven, dat vol mogelijkheden tot zelfontplooiing zit, kan Delta Lloyd u echt niet bieden. Maar die suggestie zit wel in de spot.

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    However, if it takes longer than expected, your price will increase.
    A number of components go into establishing a quote. Is it a local move or across the country?
    How are you being charged? What’s extra, you will be able to match the companies and
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    More moving tips and information about: overseas transferring, international removal
    quotes and worldwide furnishings shipping. In order to protect you from this, 123Movers
    doesn’t work with any Brokers. Study more in regards to the differences between Brokers and Movers.
    One of the primary pieces of knowledge a mover
    will try to provide you with is their estimate to your move.
    There are various kinds of estimates (Binding vs. You may
    go room-by-room to mark the gadgets that you will move.
    Mark the objects you’ll donate. Mark the gadgets you want to maneuver first and
    then the objects that must be moved packed last.
    A moving firm will pack your family belongings for you
    then the house movers will load the moving truck with your belongings after which
    ship and unload them at your new location.

    There are lots of advantages in taking the service of professional movers.

    Writer: Austin Larck Many companies have skilled
    native mover help to get free from the stress in local
    moving. They provide knowledgeable, reputable, punctual skilled for transferring
    customer goods to new location throughout the Texas. Writer: Chris Fox So these are the several factors
    which a Charlotte local movers company should keep in thoughts and
    emphasize upon in order to maintain its foothold out
    there. Publisher: Kristen Miller If you are transferring from one place to another or within a city, it could generate numerous stresses for you.
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    Do you know the way to maneuver properly so you don’t
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    Publisher: Jamie Francis Making the transfer from one nation to a different for an emigration typically entails shipping automobiles/exporting to the brand new nation as effectively.
    Writer: Jamie Francis Making the transfer from one nation to
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    Publisher: Lee Enway Making a transfer overseas
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    Our 30 years of expertise makes us the right selection to do the “heavy lifting” to your new location no
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    strikes – we welcome all of them. So go ahead – request a free moving quote and discover out why we’re one of many leading moving companies in Texas and why we moved over 30,000
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    Fundamental bills/Groceries

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    Pricing varies, but it is not unusual for the first few hours to be a flat
    fee. Naturally, the price of a move will depend upon the dimensions of
    the transfer, how far your items are moved, and the time
    it takes to complete all of the work. Moving a studio
    condo is all the time going to price much less than shifting
    the whole lot for a household of 4. Care nicely
    Packers and movers in its bid to supply improved options to
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    Daytona Beach Movers provide top quality moving as well as packing services on the right time.
    This transferring company believes in ordered preparation dealing
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    The shifting company turns up with unsurpassed household transfer services.
    These usually have handles, and on occasion they even have wheels in the underside, which tends to make them terrific for moving.
    They appear to be coolers, however are often shut
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    important objects, the form you need some further protection for, can go into this type of container.
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    good business charges that have not been increased just because you are a one off non-public shipper.
    Author Ali Withers discovers transferring abroad is a time when record makers come into their own and when a delivery advisor can help clean the path to getting cheap container
    delivery. Log in or Create Account to publish a remark.

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    You may also consider asking for references so that you could
    name ahead to find out if their customer service track report meets your expectations.
    Doing all your homework when researching movers is vital as a result of prior
    experience will dictate the efficiency you obtain. The Seattle movers you
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    Doing this may provide help to higher direct the movers as to which
    gadgets of furnishings and which packing containers go to what
    room, and what spot in that room. It’s also beneficial to keep all of your shifting paperwork
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    If you find something that’s been mishandled or damaged, you may contact your Seattle shifting company for help.

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