SpotsDoorzien.nl
Vliegen onder de radar van Reclame Code Commissie
Cup a Soup slachtoffer van flauwe humor
In de nieuwe Cup a Soup-reclame zien we een doorgeschoten groene manager een bedrijf behoorlijk de vernieling in helpen. Dat is geen enkel probleem zolang je er instant soep mee kunt verkopen. Er moet echter worden gevreesd dat dit laatste niet het geval is.
Waarom werkt de Cup a Soup-reclame met de groene manager Frits absoluut niet? Daarvoor zijn meerdere redenen aan te wijzen. Centraal staat de taaie misvatting onder reclamemakers dat humor een goede manier is om de aandacht van de consument te trekken. In werkelijkheid zijn grappig bedoelde spots glad ijs. Er zitten drie grote nadelen aan.
In de eerste plaats is het verrassingselement een belangrijk onderdeel van humor. Dat betekent dat een kijker misschien de eerste drie keer geamuseerd wordt door zo’n spot en het daarna wel gezien heeft. Maar spots zijn duur en de investering loont pas als hij tientallen keren getoond kan worden. Na verloop van tijd kan zo’n spot zelfs ronduit irritant worden.
Het tweede probleem met humor is dat je er enorm de plank mee mis kunt slaan. Humor is net zo’n vakgebied als muziek. Er zijn veel mensen die aardig een liedje kunnen bedenken of zingen, maar er zijn er maar heel weinig die het publiek echt kunnen meevoeren. Voor zowel humor als muziek geldt dat als het niet precies in de roos is het al heel snel gewoon slecht wordt. Er is nauwelijks een grijs gebied.
Het derde probleem met humor in reclame is dat de spot los kan komen te staan van het product. Met andere woorden, de kijker herinnert zich de spot, maar weet absoluut niet meer welk product erbij hoort.
Flauw
De Cup a Soup-reclame is een spot waarbij het op al deze punten faliekant misgaat. Hij wordt te vaak uitgezonden en irriteert dus snel. De humor is uitermate flauw en het Frits-karakter komt geen moment tot leven. Voorbeelden van spots waarin het op deze twee punten misgaat zijn er legio. Kijk bijvoorbeeld naar de recente Nuon-reclame of de eerdere Cup a Soup-spot met de sneue collega.
Het grootste probleem met deze nieuwe spot is echter dat na een beetje rondvragen bleek dat zo’n beetje iedereen zich de spot wel kon herinneren, maar dat bijna niemand wist dat het reclame voor Cup a Soup betrof. Er werd meestal een beetje gegokt en daarbij kwamen onder meer Nuon en Ohra langs. Zo’n gegeven moet voor iedere adverteerder een nachtmerrie zijn.
Je vraagt je af of ze bij Cup a Soup-producent Unilever geen mensen in dienst hebben die in een vroeg stadium kunnen constateren dat zo’n spotje pure geldverspilling is? Varen ze gewoon blind op de mensen van het reclamebureau?
Conclusie
Verveelt snel, flauwe humor waarmee de platgetreden paden worden bewandeld, weinig momenten waarop het er bij de kijker in wordt gehamerd dat het om Cup a Soup gaat. Daarbij is de klap die Frits aan het slot van de windmolen krijgt zonder meer dodelijk, zeker als je hem niet weer ergens uit de sloot onder het kroos vandaan ziet komen. Luguber.
Reacties
-
It is reflected out of our atmosphere, a few of it reflects back again down again, and some is absorbed while in the atmosphere.
-
Thanks for a person more exceptional write-up. Exactly where by else could anyone get that form of data on this style of a great way of producing? I’ve a presentation subsequent week, and I’m toward the appear for these kinds of details and facts.
-
Excellent article! We are linking to this great article on our site.
Keep up the good writing. -
A logo, accompanying punch line and rest of the content of a portal needs to be secured against any republication or use by any other party..
-
I do trust all the ideas you’ve introduced in your post. They’re very convincing and will definitely work. Nonetheless, the posts are very brief for beginners. May you please prolong them a bit from subsequent time? Thanks for the post.
-
As soon as I found this website I went on reddit to share some of the love with them.
-
Your place is valueble for me. Thanks!…
-
Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just extremely great. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it entertaining and you still care for to keep it smart. I cant wait to read far more from you. This is really a wonderful website.
-
With havin so much written content do you ever run into any issues of plagorism or copyright infringement? My website has a lot of unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the internet without my authorization. Do you know any solutions to help protect against content from being stolen? I’d truly appreciate it.
-
I simply wished to thank you very much once more. I do not know the things that I could possibly have made to happen without the type of basics discussed by you directly on this theme. It was an absolute daunting circumstance in my circumstances, nevertheless taking a look at a well-written avenue you resolved that made me to cry over contentment. I’m just grateful for this help and in addition expect you are aware of a powerful job you’re doing educating men and women with the aid of a site. I’m certain you haven’t encountered all of us.
-
The purpose is simply because when you buy and take Proactol, it will be simple to say no to these kinds of stuffs.|It also carries the authentic brand name of Vigrx Furthermore. You can get broad variety of electrical products, garments, sports gear, footwear and numerous much more. You do not have to travel from one place to another.|Width in company with size, tends to make the shoe very best for running. What you require to do is monitor and measure the performances of these advertisements. It has a good good review from most of its clients.|Footwear that are specially designed for outdoor activities generally have ticker and anti slip sole.
https://www.ioffer.com/i/women-s-online-shopping-cheap-shoes-boots-outlet-sites-638484910
-
Honestly I am very much impressed from this website, where you guys try todiscuss on this website figured out the solution finally Discover More: https://evtini-poleti.yolasite.com
evtini-poleti.jigsy.com
-
Some really prime posts on this site, saved to fav.
-
thankas for the info
-
thanks for yhe info
-
F*ckin’ amazing things here. I’m very satisfied to peer your article. Thanks so much and i’m taking a look forward to touch you. Will you kindly drop me a e-mail?
http://drunkandretired.com/post/140983388791/dysthymia-break-through-the-fog-esperanza
-
I’m still learning from you, while I’m making my way to the top as well. I absolutely enjoy reading all that is written on your site.Keep the information coming. I enjoyed it!
-
Very interesting subject, thank you for putting up.
http://pinkfascinator.com/spice-up-your-look-with-turquoise-fascinators/
-
The post is absolutely fantastic! Lots of great information and inspiration, both of which we all need! Also like to admire the time and effort you put into your site and detailed info you offer! I will bookmark your website!
-
I used to be very happy to find this net-site.I wanted to thanks to your time for this wonderful learn!! I undoubtedly having fun with each little little bit of it and I’ve you bookmarked to check out new stuff you weblog post.
-
Thanks for the info
-
I will bookmark this page. I hate that my browser battery is about dead.
-
Hey!, my mother invited me to go thru your post since it seemed very interesting. At start, I was not sure it was about vals or any of the famous milonga popular people, but then, by going thru it, I realised it was. I will continue reading these posts in the future, so again thanks for writing them for all us. Cheers! #tangoinlove #elementotango
-
Thank you for sharing your info. Looking forward to reading more. I like your website however, I do not read well. Do you have Youtube videos on the topic?
-
I really feel this site needs a great deal more followers. I found your website by luck. Such a deep answer! I am so glad I found your website.
-
Of course, what a great site and enlightening posts, I definitely will bookmark your website.All the Best!
-
Thanks for your publication. What I want to comment on is that when you are evaluating a good on the net electronics shop, look for a site with full information on key elements such as the security statement, security details, payment guidelines, and also other terms plus policies. Usually take time to investigate the help as well as FAQ pieces to get a better idea of the way the shop works, what they can do for you, and just how you can make use of the features.
-
This is such a great resource that you’re offering and you provide out at no cost. I appreciate seeing sites that realize the worth of offering a perfect useful resource totally free. I genuinely loved reading your submit.
-
Your place is valueble for me. Thanks!…
-
online shopping in marshalls store
-
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
-
It’s really a cool and useful piece of information. I’m satisfied that you shared this useful information with us. Please stay us informed like this. Thank you for sharing.
-
There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.
-
Right now it looks like Movable Type is the preferred blogging platform available right now.
(from what I’ve read) Is that what you are using on your blog?My site Latisha
-
you are in point of fact a good webmaster. The site loading speed is
amazing. It kind of feels that you are doing any distinctive
trick. In addition, The contents are masterpiece.you have done a fantastic job in this topic!
My blog post Marjorie
-
What would be your next topic next week on your blog.”\”–,
http://www.bangunsiang.com/desain-ulang-dan-perubahan-fitur-pada-vw-touareg-2018/
-
I am no longer sure the place you are getting your information, but great topic. I needs to spend some time learning more or working out more. Thank you for magnificent information I was on the lookout for this info for my mission.
http://www.unhustling.com/berikut-deretan-mobil-suv-terbaru-dan-terbaik-di-tahun-2018/
-
Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!
-
Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!
Laat een reactie achter
