Colour Catcher werkt, maar heeft een groot nadeel

23 September 2010
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Distributeur Bolton beweert dan met Colour Catcher het scheiden van witte en bonte was tot het verleden behoort. Het product werkt, maar dat is niet onverdeeld gunstig. Colour Catcher van Bolton adverteert op het moment fanatiek in Nederland. In de spot zie je een vrouw, gekleed in bloedrood en helderwit, die uitlegt dat ze de […]

Distributeur Bolton beweert dan met Colour Catcher het scheiden van witte en bonte was tot het verleden behoort. Het product werkt, maar dat is niet onverdeeld gunstig.

Colour Catcher van Bolton adverteert op het moment fanatiek in Nederland. In de spot zie je een vrouw, gekleed in bloedrood en helderwit, die uitlegt dat ze de was niet meer sorteert sinds ze Colour Catcher heeft ontdekt. Ze stopt een rood poloshirt en een witte bloes samen in de wasmachine, voegt een velletje Colour Catcher toe en activeert het wasprogramma. Het velletje Colour Catcher komt rood uit de machine, maar de witte bloes is nog steeds stralend wit. Moeten we dit geloven? Als het zonder meer waar is, dan komt er in de toekomst ruimte in de supermarktschappen, want het onderscheid tussen kleur- en witwasmiddelen vervalt dan.

Goed nieuws, Volkskrant-journalist Broer Scholtens heeft de proef al in 2006 uitgevoerd op 40 graden en het bleek inderdaad te werken (zie link onderaan). Hij dook ook in de patentregisters en ontdekte dat het doekje sterk positief geladen polymeren bevat. Kleurstoffen in kleding zijn juist negatief. Het doekje absorbeert daarom kleurstof.
Toch zit er een schaduwkant aan dit product. Scholtens waste ook een rood shirt op 30 graden en het doekje kwam er weer gekleurd uit. Dat betekent dat zelfs op zo’n lage temperatuur Colour Catcher nog steeds werkt als een sterke kleurmagneet en blijkbaar kleurstof aan de kleding onttrekt. Scholtens beredeneerde dat bij wassen met toevoeging van Colour Catcher het vervalen van kleuren toeneemt. Misschien is dat waarom er 4 jaar na Scholtens artikel nog steeds volop kleur- en witwasmiddelen in de handel zijn en Colour Catcher niet meer dan een nicheproduct is.

Conclusie: Colour Catcher werkt, maar je moet als gebruiker niet al te veel waarde hechten aan de helderheid van de kleuren van je kleding


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