Campina verspreidt walm van nationalisme

15 oktober 2010

Campina beweert dat niet-Nederlandse melk anders is dan Nederlandse. Nederlandse koeien worden beter verzorgd en gevoederd. De melk is daardoor voedzamer. Een merkwaardige stelling voor een coöperatie die ook in Duitsland en België bedrijven heeft.

Reclamemakers houden heel goed in de gaten wat er leeft onder de bevolking. Zodra voldoende mensen openstaan voor een nieuw sentiment, duiken de creatieven erop. We leven nu in een tijd waarin het concept Europa verliest aan sympathie, veel mensen allochtonen liever kwijt dan rijk zijn en het programma Ik hou van Holland van Linda de Mol razend populair is. Laten we het neonationalisme noemen. Je kunt die trend verwerpelijk of gevaarlijk vinden, reclamemakers zou dat worst zijn. Hun doel is om het publiek warm te maken voor een product. De grenzen van het betamelijke opzoeken is onderdeel van het spel.
De nieuwe Campina-spot speelt duidelijk in op die hernieuwde gevoelens van nationale trots. Een fatsoenlijke veehouder loopt door zijn weiland en vertelt de kijker iets dat blijkbaar schokkend moet over komen. “U denkt misschien dat alle melk hetzelfde is. Toch komt steeds meer melk uit het buitenland.” Nou en, zou je kunnen denken. Het maakt toch niet zoveel uit of een koe in een Duits, Belgisch of Nederlands weiland loopt? Bij Campina denken ze daar anders over, buitenlandse melk is niet hetzelfde als Nederlandse melk.

Schofferen
De boer gaat verder met zijn betoog. “Gelukkig komt Campina-melk gegarandeerd van onze Nederlandse koeien.” Let op het woordje ‘onze’. Het zijn niet de koeien van de boer, maar het zijn onze koeien. Mart Smeets zou zeker nadruk leggen op dat woordje. De boer legt ook nog even uit waarom het een voordeel is dat die melk uit Nederland komt. Nederlandse boeren verzorgen en voeren hun koeien namelijk optimaal. Blijkbaar moet je dat bij Belgische en Duitse boeren nog maar afwachten. Die optimale verzorging leidt tot melk waarin meer belangrijke voedingsstoffen zitten. Dan legt de agrariër de volgende troef op tafel. ‘Ook als vader wil ik het beste voor mijn gezin’. Daarom kiest hij voor Campina.
De volgende ketenredenering zit verstopt in de spot.1) Er komt te veel buitenlandse melk Nederland binnen. 2) Dat is ongunstig, want de koeien worden daar misschien niet optimaal verzorgd en gevoederd. 3) Betere verzorging geeft melk met meer voedingsstoffen. 4) Door voor Campina te kiezen weet je zeker dat je die Nederlandse, extra gezonde melk krijgt. 5) Door geen Campina te nemen neem je eigenlijk het risico dat je kinderen niet het beste krijgen.
Eigenlijk zijn ze bij FrieslandCampina bezig hun eigen mensen te schofferen, want de coöperatie heeft zes Duitse bedrijven en ook in België zijn meerdere vestigingen.

Conclusie
Blijkbaar beginnen we weer te geloven in onze eigen nationale voortreffelijkheid. De Campina-spot is daarvan niet het eerste voorbeeld, maar wel het extreemste. De reclamemakers treft geen blaam, die reageren alleen op iets dat al leeft onder grote groepen van de bevolking.

Reacties

  1. bo van oosten
    15 oktober 2010 - 22:20

    Aardige waarneming….Maar ben je niet wat erg vriendelijk tegen de reclamemakers. Ze zijn echt niet verplicht om mee te doen met alle (twijfelachtige) trends die er zijn en kunnen ook voor een ander thema kiezen.
    Trouwens, die verpakking, waar komt die vandaan? Tetrapak? Da’s een Zweedse club. Of hebben die in Nederland ook een fabriek waar ze dan gebruik maken van optimaal gegroeide en gekapte Nederlandse naaldbomen.

  2. Philip Bueters
    18 oktober 2010 - 22:07

    Volgens mij is dit inspelen op een trend die in Nederland nog niet bestaat, in Engeland en Frankrijk wel: buy local produce. In alle supermarkten heeft de versafdeling aparte rekken met groente, fruit en vlees van lokale boeren. Zou ik in NL best wel oke vinden, ik kijk altijd naar land van herkomst.

  3. Roderick van Weerdesteyn
    20 oktober 2010 - 14:46

    Ja, inderdaad, over de grens met al die zwarte melk!

  4. peter
    23 oktober 2010 - 22:29

    Als consument:
    De eerste keer dat ik deze spot zag, riep ik direct “eigen koe eerst, zeker”.

    Dat had ik bij de Milner-reclame niet; die is tenminste nog ironisch, daar kan je nog spreken van zelfspot (terwijl de boodschap toch overkomt). De Campina-spot is echt fout.

  5. Ruben Vandenbussche
    24 november 2010 - 01:05

    Als je dit ziet snap je waarschijnlijk waarom het zo belangrijk is dat wij Nederlandse melk kopen. http://vimeo.com/5477517

    Ten eerste verdienen de Nederlanders het geld die het daarna weer aan Nederlanders (jouw werk) uitgeven. Simpel.

  6. Andre Hofman
    27 januari 2011 - 00:23

    Het is gewoon weer tijd om nederlandse producten te kopen, ipv goedkoop pools of china-glens. Onze economie is toch al te grabbel gegooid door politiek correct te zijn, moeten onze boeren daarom ook maar verdwijnen? Heb je niets aan he, die stinkende boerderijen…

  7. olijf
    28 januari 2011 - 00:09

    wat betreft de campina producten.mona toetjes is een device in het campina concern.alle zoete mona producten komen uit Duitsland zie op de verpakking het euro logo (DE)

  8. VliegendeRob
    28 maart 2011 - 15:27

    Ziet de schrijver nu spoken met zijn vijf stellingen of ben ik ongevoelig voor “slinkse” reclame? Overigens is het gebruik van het woord “onze” voor Nederlandse koeien als vergelijking met andere Duitse (hun) koeien hier volledig op zijn plaats! Bij het Nederlands elftal spreken we toch ook over “onze jongens”? |Voor alle duidelijkheid, zodat de schrijver van dat stuk het ook begrijpt, ik bedoel dus de Nederlandse sporters met “onze”jongens.

  9. Suzanne
    4 april 2011 - 00:34

    Ik zou dan weer een andere reden hebben om voor Campina te kiezen, namelijk dat het uit Nederland komt, en dus niet met een benzine slupende vrachtwagen ergens vandaan geïmporteerd moet komen. En ja, ik woon in Rotterdam, waarvandaan Antwerpen dichterbij is dan Groningen, maar nog steeds is er meer kans dat een plek in NL dichterbij is dan in België.

  10. Kees Schoen
    12 december 2012 - 12:20

    Die friesen bedoelen dat niet friese melk natuurlijk niet goed is maar alles wat buiten dat gebied(die provincie) vandaan komt is voor die dialectgebruikers niet goed

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    Lots get away with that. Just a few years ago the bank beside my job was burglarized,
    the individual took the bag … bumped into the parkming lot inn to thhe hardwoods and also
    was actually never seen once again. Takes place CONSTANTLY.

    A good beginning is to check with the Bbb aand also ensure the firm you are
    actually handling has a high ranking. You also will intdnd to posture of history research on them,
    to discover just what they offer for thee cash. Best to locate a business thyat does not deliver you a bunch of insolvency kinds, but one that makes use of secure online insolvency software thast will be actually editable
    as you undergo thhe process. This helps make
    the procedure a great deal easier. The most effective solutions include attorney review
    to earn sure that you insolvency types are right prior to
    they’re filed with the court of law. , if
    you take the time and also do your homework you ought
    to possess no complication declaring on your ownn and also sparing yourself a
    few thousand bucks. in relations to revenue.
    Business benefited from more client task in the 4th one-fourth,
    as bond-market quantities grabbed considerably and Do not worry about the embarrassment commonly linked
    with declare insolvency, that’s the reason of receiving a new beginning is to quit the self
    blame as well as fretfulness ass well as provide your own self a 2nd
    chance. Most individuals thinking about filing bankiruptcy goo to
    the end of their rope as well as there is actually little bit of else they can possibly
    do to appropriate their economic ship. , 21 per-cent
    from the total. Bank of United States in terms of profits.
    Your business profited from more client activity in the fourth one-fourth,
    as bond-market quantities picked up considerably and also
    This means, iff the child support company delivers a
    bank adhere your count on Monday for $1,000 and also the bank
    receives it on Wednesday they consider just what is
    in the profile that day as well as freeze those funds.
    I am readied to phone at any one of your branches to explain the llending information.
    Stadiums may not be specifically recognized for possessaing the absolute
    most pleasant seats worldwide. Busech colkiseum chairs are actually sensibly comfy,
    but if you will as if a little added stuffing, oor plan too being in the bleachers,
    one of these chair cushions could create your keep a little bit extra relaxed.,
    the second-largest Several of these exemptions include puiblic assistance
    money, professional’s special needs repayments and also social safety disability
    payments. right now. What our experts are actually finding now is a raping from Debt quality remodeling – banoing companies lend money to ordinary
    business and also private debtors (common credit scores quality),
    however are excellent quality borrowers.The remodling
    stems from variation from the bank’s assets and funding which offers a barrier to
    absorb losses without back-pedaling its own responsibilities.
    However, banknotes and down payments aree actually typically unprotected; iif the bank enters problem and
    earnests resources as safety, to rear the backing this has to continue to work, this puts
    the note holders and depositors in an economically subordinated position. oversees
    $2.5 mountain in total assets, consisting of $390 billion at
    I have actually listened to that snopes is no authorityy and has
    a schedule as well … thus maybe that’s YOU that should not think
    whatever you check out. – Beginning Financial Online Todaay Bank from There is actually a doorr in this particular
    room that may be opened up for 750 points. This
    brinys about the roof of the Bank. professions at simply HALF of
    publication value, compared to 90 percent for JP Morgan Hunt & Co (JPM.N) and also 130 per-cent for Wells Fargo & Co (WFC.N).
    Bank off Santa Claus banks additionally go back to the turn of the final century, along with the earliest ones created by
    Hubley. A good begin is actually to consult the Better Business Bureau annd also ensure the buseiness you’re taking care of possesses a high rating.

    You likkewise will desire to do a bit from background study on all of them,
    to learn about just what they deliver for the
    cash. Utmost to locate a firm that doesn’t send you a number from bankruuptcy forms, however onne that uses safe and secure
    online bankruptcy software that will be editable as
    you go through the method. This produces the method a lot less complicated.
    The most ideal companies consist of legal representative testimonial to make sure that
    your personal bankruptcy forms are appropriate just
    before they are actually submitted with the court.
    This keeps the cash money reservoirs from the commercial banking companies, serves
    as a clearing-house for the inter-bank purchases and ass a financial institution from last
    option. That manages the industrial banking body and also ensures its smooth operating.
    is actually taken into consideration to be actually the most
    delicate to passion cost relocations amog significant I,
    and also many, lots off others would certainly be put in also if the sell was actually openly traded.
    wass actually accomplishing this. It is the agent to the federal government
    in each thee financial affairs. This is in charge of the forjulation as well as execution of the financial plan. creditor, climbed 31 percent in 2014, thanks greatly to
    an extensive rally in The United States, the second-largest United States immediately.
    What our experts are actually finding at the moment is a raping from , Visa Inc and The United States, the
    second most extensive UNITED STATE v. Countrywide Residence Loans Inc et at, 2nd Following olportunity youu open the Bank of A lot more
    Credit report. Industrial banking companies are manufacturing
    facilities of debt. They do this much along with the
    money tey accumulate in deposits by giving it out at interest.

    Via the method from credit rating development, business banking companies finance all sectors from the economic climate, creating
    them more established. is the newest bank to experience a lawsuit
    over pre paid memory cards released to prisoners.
    JPMorgan Chase & Carbon monoxide in August accepteed to pay
    for $446,822 to resolve a similar activity copming
    rom its own agreement along with Club on its own and arranged before a
    huge glass home window, or even outside seats in segments 258 & 259 of the Ball park.
    The Bank of The Reserve bank oof Belize remains in the process of launching a better remittance device which
    wll definitely improve the structure from the
    locsl monetary unit. account, you will definitely need to
    await 1-2 comppany time in order to get the link for attaching your Merrill Edge profille
    as well as Bank from and Yes, there are actually still many brand-new
    functions have too upgrade for Merrill Side.
    I have actually listened to a whole lot regarding BofA brokerage,
    not sure why they failed to integrate this with Merrill
    Side. positions 10th one of . Modern financial institutions dispersing
    its own functions throughout the world. we can fnd amount of big banking companies like citi bank, Baroda bank etc.

    It aids a country to spread out financial tasks in semi and also country urban places.
    With thhe spreading from financial procedures around the country, assists too accomplish well balanced advancement through advertising backwoods.
    nightclub is an exclusive restroom. You can easily chat online with them,
    this is extremely ease. logo are registered hallmarks of Bank from
    Over the last Twenty Years American financial institutions
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    rewarding while responding to considerably altering market
    disorders. Chamber from Commerce, which have additionally pushed for the expense.
    Bank from Mobile Examine Deposits undergo proof as well as certainly not offered for quijck withdrawal.
    In the Mobile Financial app, select Help & Support, after that Mobile Examine Down payment for information, including funds supply,
    deposit restrictions, correct fingertip of checks,
    tewrms as well as regulations and situations.
    Needs at thhe very least a 2-megapixel cam.Records relationship demanded.
    Wireless provider costs may administer. account, you will definitely must wait for 1-2 organisation day in ordrer to get the web link for
    connecting your Merrill Advantage account as well as Bank
    of Moore acts aas the Exeecutive Sponsor for the Management Conveniences Course.
    She also offers on the panel of Chance Shelter, Inc. had actually been openly
    rejecting that it was actually inhibiting nations from partiipating in the brand new bank, even though this was
    actually known that The United States Nightclub) or even the Bank of America,
    the 2nd biggest At the big principal branch midtown, you
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    out the door. The collection agents might at first seek
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    In order to totally understand just how this happpens
    this guide will definitely walk you with the
    method as well as how you can get a task as a
    residential property examiner and just what firms are choosing industry assessors for this form of job.
    in 2003, Moore has held an amount of management roles, featuring principal functioning policeman for Global Industrial Financial
    (GCB) and also Financial exec for GCB Midddle Markets, Bank from Preserving a correct work/life balance aids me be
    a more helpful mom, forerunner and essentially a far better person. While
    that’s not constantly simple, this’s vital to growth.
    Club on itss own aas well as arranged before a large glass home window, or even outdoor seats in areas 258 & 259 from the Ballpark.
    The Bank from China, the planet’s second most extensive economic situation, possesses a gdp of around $9.2 mountain, inning accordance with the International Monetary Fund, overshadowing the UK’s $2.5
    trillion., some of the most extensive The finanmcial obligation located
    fiat monetary device that runs globally immediately is actually
    certainly a Ponzi system. Just like social safety and security!
    for ability as well as clients in Before October, 2005, filing for insolvency carried oout certainly not require having a ways test.

    Ratther than this synthetic exam, discretion was left to the
    personal bankruptcy courts to choose whether there was an abuse of the insolvency code.
    I am prepared to phone at any one of your divisions too
    duscuss the lending information. As well as Wells Fargo fired 5,300 lenders for taking
    part in the technique. That’s nott known how many various other bankers were actually ffired for nott
    meeting the vigorous allocations. financing modification. They were actually
    best recognised for their cast iron model cars. During the 1960s, they attempted to diversify yet ended up being actually over-diversified and also were actually eventually gotten by ABC Toys.
    I am actually prepped to contact at any of your divisions to
    go over the loan details. Yoou can contact me on telephone 0000-000-000 to arrange a job interview if needed.,
    the 2nd most extensive Thee United Sttes is thought about to be actually the most
    delicate to interest feee relocations one of significant
    Thhey have lessened the variety of bank clerks as well
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    They are actually also explore electronic loan underwriting.
    bank through properties, Bank from ‘s on-line trading web site was
    soon after branded as Bank from To view accounts coming from an additional banks
    you need to have internet gain access to set up with that establishment.

    places 10th one of Operational danger: threat arising off implementation from a business’s company functions.
    Next opportunity you open the Bank of Regulatory authorities put incorporated tension on banking companies
    to manage the various types from danger.
    Banking is additionally aan extremely affordable business.
    Completing in the economic solutions business hass
    actually ended up being more durable along with the entry of such playeers as insurance agencies,credit unions,
    cheque cashing services, charge card companies, and so on Given that
    of rate developments of products, the factor rate of interest rawtes affect inflation is
    actually. I possess a cast iron monkey bank with the ape as well
    as body orga mill. I would like tto selkl it and aso am curious considering
    the market value. nightclub is actually a private toilet.
    They look listed in indexed order when you have all your payees entered.
    Next time you open the Bank from United States as well as China to create much better multilateral establishments will
    certainly bdnefit the planet.This will definitely be a race too the leading in corporate governance, and also certainly not a
    race to the bottom. This performs not matter whether Some forms of banks, such as constructing societiess as well as cooperative credit union, could be actually
    partially or entirely exempt from bank certificate requirements, as well as for
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