Blue Band bevat bepaalde essentiële vetten, maar dat is niet uniek voor dit product. De spot legt een verband tussen dik Blue Band smeren en snel groeien. Dat is een zeer aanvechtbare suggestie, die voor kinderen echter behoorlijk overtuigend kan zijn. De spot toont een ontroerend tafereeltje. Een echte, lieve supermoeder meet haar zoontje. De […]
Blue Band bevat bepaalde essentiële vetten, maar dat is niet uniek voor dit product. De spot legt een verband tussen dik Blue Band smeren en snel groeien. Dat is een zeer aanvechtbare suggestie, die voor kinderen echter behoorlijk overtuigend kan zijn.
De spot toont een ontroerend tafereeltje. Een echte, lieve supermoeder meet haar zoontje. De jongen gaat daarna aan tafel zitten en besmeert een boterham. Op het kuipje Blue Band staat dat deze halvarine essentiële vetten bevat, die belangrijk zijn voor de groei en ontwikkeling van kinderen. De jongen leest dat en begint manisch bij te smeren en de boterham naar binnen te werken. Hij rent terug naar het gedeelte van de muur waar de groeistreepjes worden gezet en wil opnieuw worden gemeten. De moeder krijgt een glimlach om haar lippen, maar haar ogen stralen ontroering en pure liefde uit: zo’n jongen toch.
Het lijkt een weliswaar infantiele, maar onschuldige reclame. Er zitten echter wat haken en ogen aan. Het is zonder meer een slecht idee om kinderen via televisie de boodschap te geven dat dik Blue Band smeren leidt tot het snel toenemen van de lengte. Producent Unilever kan maar beter terughoudend zijn met het aanzetten tot overvloedig gebruik van vette smeersels. Nu al heeft 13 procent van de kinderen tussen de 5 en 16 jaar overgewicht en ieder type vet bevat veel calorieën.
Schadelijk
Wat klopt, is dat Blue Band de twee essentiële vetten linolzuur en alfa-linolzuur bevat. Ze zijn essentieel omdat het lichaam ze niet zelf kan produceren. Wat niet waar is, is dat je Blue Band moet eten om ze binnen te krijgen. Ze zitten in zo’n beetje ieder voedingsmiddel waar oliën en vetten in zitten, maar in mindere mate ook in groentes en in vlees. Het is tot slot niet zo dat meer beter is. Vooral voor alfa-linolzuur zijn er volgens de site van het Voedingscentrum sterke aanwijzingen dat consumptie boven een bepaald niveau schadelijk is.
Conclusie
Als het bestaansrecht van Blue Band halvarine wordt ontleend aan de aanwezigheid van linozuur en alfa-linolzuur in het product, dan kan het als redelijk overbodig worden beschouwd. Kinderen stimuleren om hun brood dik te besmeren met Blue Band is geen goed idee.
Link naar de spot:
http://www.blueband.nl/Home/CommercialsActies/tabid/1271/Default.aspx
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