Amstel trekt blik BN’ers open

23 maart 2012

Amstel verkoopt zijn bier op het moment door in de reclamespot BN’er-muzikanten neer te zetten als oergezellige Nederlanders, die zich het best voelen als ze onder de Nederlanders zijn. Werkt dat?

Een van de treurigste verschijnselen van onze tijd is de BN’er. Op de een of andere manier zijn er Nederlanders ontstaan die tot taak hebben de rest van het land te laten zien hoe grappig, gelukkig, aantrekkelijk, energiek en sympathiek een mens kan zijn. Soms zijn het zangers, soms soapies en soms beroepsgrappenmakers, maar hun kerntaak op televisie is de stemming erin brengen.
Er zijn nog maar weinig amusementsprogramma’s zonder BN’ers. Het mooiste voorbeeld van een BN’ers-show is ‘Ik hou van Holland’, gepresenteerd door über BN’er Linda de Mol. Ze kan eigenlijk niets, maar doet alles en ook nog met veel succes. Haar grootste talent is dat ze het uitproest van het lachen zodra er iets lolligs gebeurt. Ideaal dus.

Gilde
Het zijn niet zozeer de bekendste Nederlanders die tot het Gilde der BN’ers behoren. Cruyff,  Sven Kramer, Rutger Houwer, Mark Rutte of DJ Tiësto zijn zeer bekend, maar geen BN’er. Ze zijn niet te huur en, op Mark Rutte na, geen oergezellige lolbroeken. Dit type echte topper is vaak te weinig vorm en te veel inhoud en focus.
Je kon erop wachten, de BN’ers krijgen ook de reclame in hun greep. Natuurlijk zijn populaire Nederlanders al sinds jaar en dag actief in de reclame, maar echt een heel blik BN’ers opentrekken is nieuw. Amstel, met zijn Vrienden van Amstel Buurtconcert-reclame is een sprekend voorbeeld. Het zijn allemaal muzikanten die of vooral BN’er zijn of een beetje van die hybride types: muzikanten die ook wel eens een graantje in het BN-circuit mee pikken of iets moeten pluggen. Xander de Buisonjé is ingehuurd als BN-kanon. Deze hunk/dwangmatige versierder, algemene stemmingmaker en liedjeszanger is ideaal voor Amstel. Door zijn hockeyfeest/studentencorpsimago is de link met bier al snel gelegd.
Een belangrijk aspect van de spot is dat binnen de kortste keren al die zanglustige BN’ers, na een buurtconcert een buurtwoning confisceren. Vervolgens drinken ze het aanwezige Amstel-bier op. De bewoners laten het zich allemaal aanleunen. Begrijpelijk, want die BN’ers zijn eigenlijk automatisch vrienden van je, gedroomde vrienden zelfs. Met al hun openheid en het totale ontbreken van pretenties passen ze naadloos in ieders leven.

Huisvrienden
Het zou goed zijn als al die lolbroeken zich gewoon zouden concentreren op hun echte werk, dat komt de kwaliteit ervan allicht ten goede. Helaas is de BN’er primair een amuseur. Hij schiet meestal net tekort in zijn echte werk of zijn topjaren liggen al ver achter hem. Al die televisieoptredens zijn een leuke aanvullende bron van inkomsten en trekken bovendien mensen naar de optredens in het land. Zo bekeken heeft iedereen baat bij het systeem.
Maar verkoop je met deze mensen in je spot meer van je product? Gevreesd moet worden van wel. Wie een beetje Xander de Buisonjé wil zijn of Acda en De Munnik als huisvrienden wil hebben, zal al snel de neiging hebben een kratje Amstel in huis te halen. Maar ja, in werkelijkheid komen ze nooit langs, dus daarvoor hoeft u in ieder geval geen Amstel in huis te halen.

Reacties

  1. Eddie Kooij
    23 maart 2012 - 16:49

    Gefingeerde gezelligheid met heeel veel goede vrienden kan eenzame mensen wel eens aanzetten tot suicide. Zelf oefen ik in het ontwikkelen van de spontane slappe lach en ga vervolgens op auditie bij de Tros.

  2. MvO
    31 maart 2012 - 14:04

    Maar meneer Hendriks: Dit IS hun echte werk!

    Overigens is reclame natuurlijk niets anders dan door de overheid gesanctioneerde desinformatie; wat wel begrijpelijk is, immers zo kan niemand beweren dat de overheid het alleenrecht heeft op het in het ootje nemen van de burger.

  3. Liesbeth
    28 juni 2012 - 11:16

    Het hele Nederlandse amusement en nu dus ook de reclame lijkt wel “de grote Jaap Buysshow”. Dag in dag uit komt het Volendamse circus aan ons voorbij. Veel Nederlandse artiesten is er alles aan gelegen om hier ook bij te horen en daardoor verzekerd te zijn van een stukje werk. Het geslijm en gelik is gewoon genant.

  4. Robert John
    18 november 2012 - 13:27

    Inderdaad Liesbeth, daar gaan we weer met diverse BNers in een spotje. Een reden voor mij om dit produkt NIET te kopen.
    Zo zouden meer consumenten eens moeten reageren. Kijken hoe snel het afgelopen is met dit ongekende geslijm en gegraai door BN- ers.

  5. Wes Strombeck
    23 januari 2014 - 07:15

    Quite adorable…Spent summers on my uncles island in Chathamport (Strong Island)Cedar shakes make me smile !But I’m wondering the place in “P”town they’d permit these a tiny put be built?! I am pondering of codes etc.

    http://www.6cfzsP4cu96cfzsP4cu9.com/6cfzsP4cu96cfzsP4cu9

  6. apartments for rent beijing
    23 april 2014 - 18:43

    modern times, Htc created in The european union in addition to United states recently been the loss of market share. American and then Usa purchasers the business to meet this growing schedule regarding transform associated with an interest side, the creation of mobile phones will not interact with client preferences. What’s more, touchscreen display screen cellular phone current market, Htc are you part far too late, major house for rent in beijing competition on this worthwhile market, get the

  7. air max 90 em release dates 2013
    14 mei 2014 - 04:40

    El propio C�sar Jim�nez anunci� a trav�s de su Twitter que se reportar�a este martes a los Cardenales de Lara. “Ya el martes con el equipo Dios mediante”, escribi� el relevista zurdo en su cuenta oficial .Jim�nez este a�o regres� a las Grandes Ligas con los Filis de Filadelfia luego de una gran temporada en triple A con los IronPigs de Lehigh Valley.En 36 presentaciones, de las cuales tres fueron como abridor, sum� 66.1 entrad

  8. nike free
    15 mei 2014 - 07:39

    . Dominando en algunos de los principales mercados inmobiliarios urbanos, Estados es parte de una de las redes de referencia totalmente integrada más grande de oficinas de bienes raíces en el país. Desde 1925,calzado mbt baratos, Estados ha sido un innovador en la comercialización de bienes raíces, la comprensión de las necesidades de los agentes en los mercados de los Estados Unidos. Con la tecnología y el apoyo a la comercialización sin igual, un program

  9. Botte Timberland Femme
    10 augustus 2017 - 16:47

    For those that need an LED TV bracket the ultra slim can easily be the most appealing. Toshiba, That messes up your metabolism! Here’s what to look for in an effective diet program and what to avoid.98 and needs a fabulous $99-a-year written agreement,Timberland Pas Cher, Various father and mother employ trackers to be certain their children be able to faculty plus to come back carefully.   I did not tell them that I planned to use Brazilian Jiu-Jitsu as my rehab.  Gradually. Of c

  10. Air Jordan 1
    30 oktober 2017 - 05:58

    Outlet retailers supply price reduction ranges on numerous goods that are marketed inside the retail shops, These are generally nevertheless authentic designer polos, then here we contain the two famous brands, naughty monkey shoes are something that you must try at least one time. sunglasses. the vast majority of wholesale companies target on wholesale women clothing. When you prefer to attend such occasion,A lot of fashion stores on the high street have adaptations in the latest designer outfi

  11. Shonda Brinn
    10 maart 2018 - 16:03

    It’s fantastic that you are getting ideas from this article as well as from ourargument made at this place.

    http://www.bottleshop-mcewen.com/prix-du-viagra-en-pharmacie-quebec

  12. Wholesale NFL Jerseys
    21 juni 2018 - 02:57

    cheap nfl jerseys Persons staring at T.A total of 2,562 companies from 28 countries and regions will attend the fair held from tomorrow to Saturday at the National Exhibition and Convention Center.To date, no palpable progress has been made on the political front as proximity talks have faltered on a number of issues, including the deteriorating security situation on the ground.In adults, hearing loss can be serious, too. But here’s what you can do if his actions are causing you pa

  13. Nestor
    11 augustus 2018 - 22:01

    Hello! I’m at work browsing your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look
    forward to all your posts! Carry on the outstanding work!

    My blog: لیست قیمت محصولات حرف آخر

  14. Vince Biegel Women's Jersey
    4 december 2018 - 09:56

    ),Cheap Jordan Willis Jersey
    Most of the housemates head to do laundry, leaving Mike to recover and Sam to accomplish whatever it is she can. What’s more essential could be the fact that it ought to be secure and luxurious simultaneously is ‘luxury’ and it remains safe. Berries are supposed to be rich in quercetin along with other substances that are effective in the treatment of gout. She piles all the stuff Ron has given her on his bed. 17 (Xinhua) — As Nepal is adopting a f

  15. Tarell Basham Rookies Jersey
    4 december 2018 - 11:08

    Tinkly music time. (1900 GMT). It commonly falls on the fifth day of the fifth month in the Chinese lunar year. 13 (Xinhua) — Fabio Aru of the Astana cycling team was crowned as the winner of the 75th Vuelta de Espana (Tour of Spain) cycle race in Madrid on Sunday. ” (Except your wall. If one is a mediator in procurement contract negotiation helps the company strike to give the best deal at the best rate.BeveragesIf you want to consume these berries through beverages then you can get them

  16. Carl Lawson Bengals Jersey
    4 december 2018 - 16:25

    For more Online dating strategies please go to my website at http: masterclassonlinedating. It is based on a 2,000-year-old legend of two lovers, Niu Lang and Zhi Nyu, who are separated by a river and can only meet once a year when a flock of magpies forms a bridge for them. Reasonably priced Ugg start off Eternal Confined A lot of ugg boot definitely boot footwear of one from the most helpful have an effect on with constructed from wool along with Avoi sole shows comfort.Kris Robky,Patrick Chu

  17. asics gel hyper 33 baratas
    6 december 2018 - 15:27

    “The event will promote friendship between the two ancient countries. ” Oh, the points Snooki does for male awareness.
    At the bar, Ron turns down the risk to bring home a girl. As many as 729,550 foreign tourists had visited Nepal in 2016. It seems an odd thing to say since they are not, actually, on the street.”I’d say it’s looking unlikely,asics gel saga mens sale, but even if I don’t play, I’m still probably going to go anyway just to be there with the team. Conciliation is an informal

  18. Jaquiski Tartt Womens Jersey
    13 december 2018 - 03:47

    ,Charles Tapper JerseyEven if you have the knowledge.goldcoin. There’s loads of championshp golf course, several of which host tournaments for the US PGA Tour. This won’t just lend a hand with the product, but the focused attention that is needed.
    Make Ready Manager is a product of Key Rental Solutions. The main accessories used in the boating are paddle cover, blade and it covers, leg cell phone cover,Dak Prescott Womens Jersey, dragon guard, rowing machine seat, and dragon boat sea

  19. Arms Ethics
    25 december 2018 - 18:06

    It is very informative and you are obviously very knowledgeable in this area. I’m really here to learn everything possible on the topic so I am able to help people with their concerns in the future. I could have sworn I have been to this site at some point before. I really appreciate you. Thank you for posting these amazing blog. I am here for the first time today.

    https://kendedafund.org/grantee/stopping-the-illegal-flow-and-use-of-firearms

  20. Mark Jackson Jersey
    28 december 2018 - 02:24

     
    Download FREE Sample Copy Of this Report @  
    Top Key Manufacturers of AR & VR Smartglasses market are :- Sony
    Samsung
    Google
    Razer
    Vuzix
    Avegant
    FlexEl, LLC
    Other  
    AR & VR Smartglasses Market by Product Type: AR Smartglasses
    VR Smartglasses &nbsp,Tony Snell Jersey;
    AR & VR Smartglasses Market by Applications: Sports Competition
    Medical
    Military
    Others  
    Geographical Analysis of AR & VR Smartglasses Market:- North America
    Europe
    China
    Japan
    Southeast Asia
    In

  21. nike roshe run flyknit black
    30 december 2018 - 20:15

    Most of these people are still struggling to lose weight. Many of his writings have already been published online and offline. The statement revises Trades in terms of intake of AR & VR Smartglasses in the international market; particularly in the United States,nike roshe palm trees for sale, Germany, Japan,nike roshe run sale, and China. So,nike shox current mens, it锟絪 obvious that to discover and enjoy San Diego one needs a leisurely holiday. Australia itself is amongst the w

  22. Jake Fisher Bengals Jersey
    2 januari 2019 - 23:00

    It is essential to rely only on the quality and classy content, do not fill your website with out-of-date and poor quality content; only the quality and related content keep the visitor updated and force these to visit the website again.The Chinese construction company completed about 70 percent of the marking of the railway in Luang Namtha before the company suspended the project to clear some landmines in Nateuy village, said the Lao official. International education has a deep commitme

  23. adidas yeezy boost 350 v2 norge
    10 januari 2019 - 03:50

    net can be a self-financBaby room Ideas become important and fun to welcome a new member within a family members. Normally No2 supplements are increasingly being provided just like a standalone supplement that consists of the amino acidity Arginine, which undoubtedly provides you plenty of muscles. BEIJING, Feb. (Xinhua Cao Can) Kari Arnason(Top) of Iceland heads the ball during the match between China and Iceland at 2017 China Cup International Football Championship in Nanning, capital of south

  24. Herre Pharrell x Adidas NMD Human Race L?pesko Cool Gr?
    12 januari 2019 - 04:46

    Cook equated what the FBI was demanding as a software version of “cancer. Most of the children right now are being sent to any sport by their parents for them to have experience on what makes them to be a better athlete someday.”The government demands that Apple create a back door to defeat the encryption on the iPhone, making its users’ most confidential and personal information vulnerable to hackers, identity thieves, hostile foreign agents and unwarranted government surveillance,” Apple’s bri

  25. Sean Harlow Big Tall Jersey
    13 januari 2019 - 20:38

    In the event you have plenty of cords hanging out of your amusement stands then you understand what a pain and unsightly view cords can be.
    3) Just about every kind of on the web business faces complications with unscrupulous pretenders that are engaged in identity theft. Fashion sports is a term appointed to identify a class that’s more or less does the same job as a professional instrument in terms of looks and accurate functioning,Takkarist McKinley Big Tall Jersey, but doesn’t pu

  26. Pat Tillman Womens Jersey
    13 januari 2019 - 21:16

    In the event you have plenty of cords hanging out of your amusement stands then you understand what a pain and unsightly view cords can be,Mike Hughes Big Tall Jersey. (To stay up to date with the latest China news, follow XHNews on Twitter at http: www. (To stay up to date with the latest China news, follow XHNews on Twitter at http: www. 3, the 2017 Fortune Global Forum on Dec. It is pretty feasible now. For instance, if a parent continuously blames sugar for their child’s

  27. Cheap Jerseys Supply
    26 januari 2019 - 07:43

    Choose the Very best
    The Search engine optimization Group is a entire-services lookup engine optimization corporation with the knowledge to optimize your site and meet all of your world wide web structure and world-wide-web promoting requires. You are able to select any company with good support and warranty. It all starts with the fact that you will not require a real estate agent to serve as a middleman when it comes to selling your residence.In ancient times, merchants from Central Asia, the

  28. kyrie irving 1 comprar
    31 januari 2019 - 20:45

    Read more about Well Pumps. 19 (Xinhua) — Following is the result of an Australian A-League match played on Sunday (home team listed first):Adelaide United 1 (Carrusca 4) Western Sydney Wanderers 0 NEW DELHI, Aug.Tokyo has long been pressing for a meeting. Forse sei una persona che corre per brevi periodi di tempo ogni giorno, o forse vai in long run una o due volte alla settimana. It is something the hometown folks look forward to year after year after year. O forse sei una persona che

  29. Anoniem
    5 februari 2019 - 11:42

    With the Chinese economy continuing to stabilize, and the market expectation on investment returns of yuan assets improving,under armour olcsón, the exchange rate of the yuan is likely to maintain a steady trend for the rest of the year, Wang Qing said. Alcuni studi più Nike Air Max 95 Womens piccoli e precedenti suggeriscono che la corsa nelle scarpe può aumentare il rischio di distorsioni della caviglia,puma creepers fekete, fascite plantare e altre lesioni. The broadness of the

  30. curry 2 comprar
    9 februari 2019 - 11:31

    With the Chinese economy continuing to stabilize, and the market expectation on investment returns of yuan assets improving, the exchange rate of the yuan is likely to maintain a steady trend for the rest of the year, Wang Qing said. It is imperative that you have great quality shoes for exercise or sports regardless of the type you do.China’s forex reserves rose for the seventh month in a row to 3.0337. It is something the hometown folks look forward to year after year after year,curry 2 compra

  31. under armour speedform apollo espa?a
    9 februari 2019 - 11:39

    Li lost her left arm in 1999 after she accidentally touched an electrical transformer.A Pressure Tanks is a basic piece of your water framework,under armour speedform apollo vent. These types of situations are day to day business for wedding planners.Prima dei Nikes, prima dei pantaloncini da running traspiranti e antimicrobici, prima dei personal fitness coach, dei cardiofrequenzimetri, dei GPS da polso e degli abbonamenti a Runner’s World,curry 2 comprar, eri un Nike Internationalist Wom

Laat een reactie achter

XHTML: U kunt deze tags gebruiken: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

online